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# Video: How Twitter & Ping Link For Music Discovery
- URL: https://www.hypebot.com/video-how-twitter-ping-link-for-music-discovery/
- Published: 2010-11-12T11:30:00.000Z
- Updated: 2010-11-12T11:30:00.000Z
- Description: Yesterday, Twitter announced that they had linked with iTunes Ping in ways that could enhance and encourage the viral spread of music. This official Twitter video is a bit more. Continue reading [https://www.hypebot.com/hypebot/2010/11/video-how-twitter-ping-link-for-music-discovery.html]
- Author: Bruce Houghton
- Tags: Social Media, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from www.hypebot.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2013488eb477a970c-100wi "image from www.hypebot.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2013488e489e0970c-200wi?ref=hypebot.com)

Yesterday, [Twitter announced](https://www.hypebot.com/twitter-itunes-ping-link-for-music-discovery/) that they had linked with iTunes Ping in ways that could enhance and encourage the viral spread of music. This official Twitter video is a bit more of a commercial than a product demo, but it shows the potential of the partnership which includes track samples. **Watch the video:**