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# Video: Music, Twitter and The Real-Time Web
- URL: https://www.hypebot.com/video-music-twitter-and-the-realtime-web/
- Published: 2010-04-23T02:23:00.000Z
- Updated: 2010-04-23T02:23:00.000Z
- Description: (UPDATED) From The 140 Characters Conference Takeway: Twitter is a very useful viral tool, but don't expect it to convert to sales. Panelists: indie musician Matthew Ebe, Steve Greenberg of. Continue reading [https://www.hypebot.com/hypebot/2010/04/video-music-twitter-and-the-realtime-web.html]
- Author: Bruce Houghton
- Tags: Social Media, #wp, #wp-post, #Import 2026-01-21 10:59

(UPDATED)

**From The 140 Characters Conference**

**Takeway:** Twitter is a very useful viral tool, but don't  
expect it to convert to sales. **Panelists:** indie  
musician Matthew Ebe, Steve Greenberg of S-Curve Records and Syd  
Schwartz of EMI. Ted Cohen was the moderator.

**UPDATE:** Because the video started auto-playing when you load the page – a feature I (and I think my readers) find annoying – I've pulled the video off the site.

**Watch the video here:** 

[http://www.ippio.com/video/5455/Music-and-the-Real-Time-web](http://www.ippio.com/video/5455/Music-and-the-Real-Time-web?ref=hypebot.com)