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# Video: Tom Conrad of Pandora Speaks At Digg
- URL: https://www.hypebot.com/video-tom-conrad-of-pandora-speaks-at-digg/
- Published: 2010-07-07T10:33:24.000Z
- Updated: 2010-07-07T10:33:24.000Z
- Description: At the end of June, Tom Conrad, the CTO of Pandora, held a talk at Digg, where he outlines the difficulties and windfalls that the company experienced during their transition. Continue reading [https://www.hypebot.com/hypebot/2010/07/video-tom-conrad-of-pandora-speaks-at-digg.html]
- Author: admin
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from www.williambrian.com](https://a7.typepad.com/6a0111683c7a25970c0133f21e4057970b-250wi "image from www.williambrian.com")](http://www.williambrian.com/media/pandora-logo.png?ref=hypebot.com)

At the end of June, **Tom Conrad**, the CTO of [Pandora](http://pandora.com/?ref=hypebot.com), held a talk at Digg, where he outlines the difficulties and windfalls that the company experienced during their transition onto **mobile devices**. As Blogger **Kent Rahman** [writes](http://www.socialtimes.com/2010/07/pandora-cto-discusses-how-focusing-on-mobile-transformed-their-social-music-business/?ref=hypebot.com), the talk details 5 broad lessons the company learned in this time period, and how they affected **Pandora's foray into mobile**:

1. **Know Your User** **[![image from www.mediabistro.com](https://a1.typepad.com/6a0111683c7a25970c0133f21e4321970b-250wi)](http://www.mediabistro.com/ugcx/2009/02/image%5Ffiles/tom%5Fconrad.jpg?ref=hypebot.com)**
2. **Free Matters**
3. **Good User Experience**
4. **First Mover Not Necessarily a Factor**
5. **Focus On Device Hardware**

**View the talk after the jump:**

  
[Digg Technical Talks – Tom Conrad](http://vimeo.com/12862136?ref=hypebot.com) from [Digg Development](http://vimeo.com/digg?ref=hypebot.com) on [Vimeo](http://vimeo.com/?ref=hypebot.com).