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# Video Viewing On Social Networks Doubles
- URL: https://www.hypebot.com/video-viewing-on-social-networks-doubles/
- Published: 2009-11-23T07:16:00.000Z
- Updated: 2009-11-23T07:16:00.000Z
- Description: Is Facebook The Next You Tube? Facebook was the dominate force once again, as the time spent viewing video on social networking sites increased 98% over the last year from. Continue reading [https://www.hypebot.com/hypebot/2009/11/video-viewing-on-social-networks-doubles.html]
- Author: Bruce Houghton
- Tags: Social Media, YouTube & Video, #wp, #wp-post, #Import 2026-01-21 11:03

**Is Facebook The Next You Tube?**

[![image from blog.nielsen.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a6c78408970b-500wi "image from blog.nielsen.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a6c78408970b-pi?ref=hypebot.com)

Facebook was the dominate force once again, as the time spent viewing video on social networking sites increased 98% over the last year from 503.8M minutes to 999.4M minutes. According to Nielsen, the number of online video streams viewed on social networks and blogs jumped 45% during the same period.

During the last year, Facebook’s online video audience has experienced tremendous growth with total time spent viewing videos increasing 1,840% from 34.9M minutes in October '08 to 677M in October '09\. The number of unique viewers increased 548% and total streams grew 987% during the year. 

“Facebook’s rapid growth in online video during the last year illustrates the site’s evolution from simply a communications focused tool to a media portal,” remarked Gibs. “Social networking sites are evolving from a venue for catching up with friends to a platform for personal expression, allowing consumers to share their experiences in the full variety of content formats available online.”

[![image from blog.nielsen.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a6c78c0d970b-400wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a6c78c0d970b-pi?ref=hypebot.com)