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# Instagram Views is now the top metric for all content
- URL: https://www.hypebot.com/views-become-top-metric-for-instagram-content/
- Published: 2024-08-08T14:00:10.000Z
- Updated: 2024-08-08T14:00:21.000Z
- Description: Meta is making Views the primary metric for Instagram content. Creators can track Views across Reels, Stories, photos, and more. According to a post on Instagram‘s creators account, the combined. Continue reading [https://www.hypebot.com/hypebot/2024/08/views-become-top-metric-for-instagram-content.
- Author: Bruce Houghton
- Tags: Music Marketing, Social Media, #wp, #wp-post, #Import 2026-01-21 11:15

Meta is making Views the primary metric for Instagram content. Creators can track Views across Reels, Stories, photos, and more.

According to a post on [Instagram](https://www.hypebot.com/instagram-updates-algorithm-to-favor-small-creators-original-content/)‘s creators account, the combined measurement will roll out in the coming weeks.

**Views the primary metric for Instagram content**

“Historically, we’ve shown different [metrics for Reels](https://www.hypebot.com/how-to-promote-music-on-instagram-reels/) vs. other posts, but we want to evolve this so it’s easier to understand how your content is doing regardless of the format,” according to **Instagram chief Adam Mosseri.** As he explains in this video, Views are different than Reach because the same person can view the same content multiple times.

**Bruce Houghton* is the Founder and Editor of [Hypebot](https://www.hypebot.com/), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com), and a [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com) professor.*