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# Viral Music Videos Have Huge Impact On Sales [CHART]
- URL: https://www.hypebot.com/viral-music-videos-have-huge-impact-on-sales-chart/
- Published: 2014-08-01T13:00:00.000Z
- Updated: 2014-08-01T13:00:00.000Z
- Description: Although many factors can drive song sales, a new Nielson study suggests that viral videos play an increasing role – sometimes dramatically. Sales of Katy Perry’s “Peacock” spiked 64% within. Continue reading [https://www.hypebot.com/hypebot/2014/08/viral-music-videos-have-huge-impact-on-sales-chart
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Business, Social Media, YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:38

[![video](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a511ee08b6970c-250wi "video")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a511ee08b6970c-popup?ref=hypebot.com)

Although many factors can drive song sales, a new Nielson study suggests that viral videos play an increasing role – sometimes dramatically. Sales of Katy Perry’s “Peacock” spiked 64% within a month after Stephen Kardynal released his viral “Chatroulette Version,” well after Perry released her album. Similarly, sales of Robyn’s 2011 single “Call Your Girlfriend” increased 12% a month after sister-duo Lennon & Maisy uploaded their acoustic cover in 2012\. And these aren’t the only songs that have benefited from being featured in viral videos:

*[![image from www.nielsen.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a73df943aa970d-450wi "image from www.nielsen.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a73df943aa970d-popup?ref=hypebot.com)*

*[from Nielson](http://www.nielsen.com/us/en/insights/news/2014/you-have-to-see-this-viral-videos-musical-impact.html?ref=hypebot.com)*

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