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# Virgin Records Launches Innovative iPad App: 40 Years Of Disruptions
- URL: https://www.hypebot.com/virgin-records-launches-innovative-ipad-app-40-years-of-disruptions/
- Published: 2014-01-29T09:35:02.000Z
- Updated: 2014-01-29T09:35:02.000Z
- Description: Virgin Records has launched a tablet app that chronicles the labels 40 years. Introduced by Virgin founder Richard Branson, it including a comprehensive video timeline of artists from Mike Oldfield. Continue reading [https://www.hypebot.com/hypebot/2014/01/virgin-records-launches-innovative-ipad-app
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, Major Labels, Music Business, #wp, #wp-post, #Import 2026-01-21 10:43

[![image from www.virgin.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a73d699cbf970d-150wi "image from www.virgin.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a73d699cbf970d-popup?ref=hypebot.com)

Virgin Records has launched a tablet app that chronicles the labels 40 years. Introduced by Virgin founder Richard Branson, it including a comprehensive video timeline of artists from Mike Oldfield to Emeli Sandé and offers a preview of an innovative way to consume music in a more immersive way.

Created by new digital music and creative technology agency, playDEF music, the incorporates Virgin Records’ six triple retrospective compilation CDs, with track-by-track information, digital sleevenotes and artwork from the music’s original release period. Users can stream the music on Spotify or purchase and play in-app via iTunes now.

[![image from www.virgin.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fcae8be8970b-350wi "image from www.virgin.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fcae8be8970b-popup?ref=hypebot.com)

playDEF Chairman Steve Lewis has a rich history with Virgin. “I met Richard Branson when we were both teenagers and I ran Virgin companies for many fun filled years,: says Lewis" I’m delighted that playDEF’s first release is an app which tells the story of Virgin and in a suitably innovative way.

On the new app format, Lewis says: “Music fans will love the depth and richness of this new, immersive digital format: it will give them the same thrill I had when I first heard this timeless music.”

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