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# Vote: What Do You Think Of The New iTunes Logo?
- URL: https://www.hypebot.com/vote-what-do-you-think-of-the-new-itunes-logo/
- Published: 2010-09-07T09:20:10.000Z
- Updated: 2010-09-07T09:20:10.000Z
- Description: Along with the iTunes 10 upgrade came a new logo. Perhaps it was time to replace a logo that channeled the CD format that it was making obsolete. But many. Continue reading [https://www.hypebot.com/hypebot/2010/09/vote-what-do-you-think-of-the-new-itunes-logo.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from www.maclife.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20134870e1a18970c-150wi "image from www.maclife.com")](http://www.maclife.com/files/u286882/itunes10logo380.jpg?ref=hypebot.com)

Along with the iTunes 10 upgrade came a new logo. Perhaps it was time to replace a logo that channeled the CD format that it was making obsolete. But many believe that Apple should have found a more creative replacement. Joshua Kopac, a designer for ad firm ValuLeads actually sent Steve Jobs [a message](http://www.wired.com/gadgetlab/2010/09/steve-jobs-itunes/?ref=hypebot.com): “Enjoyed the presentation today. But … this new iTunes logo really sucks. You’re taking 10+ years of instant product recognition and replacing it with an unknown. Let’s both cross our fingers on this….”. To which Jobs, in typical fashion, replied “We disagree.”

 VOTE: What Do You Think Of The New iTune’s Logo?

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