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# SXSW panel ‘Who Gives A Sh!t About Marketing Live Music’
- URL: https://www.hypebot.com/voting-ends-this-sunday-for-our-sxsw-panel-who-gives-a-sht-about-marketing-live-music/
- Published: 2023-08-19T00:53:00.000Z
- Updated: 2023-08-21T13:43:17.000Z
- Description: Voting for the SXSW PANELPICKER has ended for our “Who Gives A Sh!t About Marketing Live Music” panel, and we hope to see you at SXSW. Everyone talks about how. Continue reading [https://www.hypebot.com/hypebot/2023/08/voting-ends-this-sunday-for-our-sxsw-panel-who-gives-a-sht-about-marketing-live-m
- Author: Bruce Houghton
- Tags: Live & Ticketing, Music Business, Music Marketing, music, music industry, musician, musicians, #wp, #wp-post, #Import 2026-01-21 09:44

Voting for the SXSW PANELPICKER has ended for our [**“Who Gives A Sh!t About Marketing Live Music”**](https://panelpicker.sxsw.com/vote/140538?ref=hypebot.com) panel, and we hope to see you at SXSW.

Everyone talks about how to market artists and their music, but not enough attention is given to where most artists make 80% of their revenue: live shows.

So building on the success of last year’s “Who Gives A Sh!t About Indie Music” SXSW panel, four experienced live music marketers are coming together to discuss the latest tools, tricks, and actionable trends in audience building and live music marketing.

#### **Vote now @ [https://panelpicker.sxsw.com/vote/140538](https://panelpicker.sxsw.com/vote/140538?ref=hypebot.com)**

![Who gives a shot about marketing live music event panel discussion at SXSW, featuring industry experts Fabrice Sergent, Jamie Loeb, Brian Bauer, and Alix Rosenberg.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2023/08/sx_wide-2.png)

#### [**“Who Gives A Sh!t About Marketing Live Music”**](https://panelpicker.sxsw.com/vote/140538?ref=hypebot.com) panelists:

- **Fabrice Sergent**, Managing Partner, [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com)
- **Jamie Loeb**, Senior Vice President of Marketing, [Nederlander Concerts](https://www.nederlanderconcerts.com/?ref=hypebot.com)
- **Brian Bauer**, President, [Bauer Entertainment Marketing](https://www.bauerentertainmentmarketing.com/?ref=hypebot.com)
- **Alix Rosenberg**, Music Media Publishers Lead North America, [TikTok](https://www.tiktok.com/?ref=hypebot.com)

#### Highlights will include:

1. A critical assessment of the latest tools and what’s working and not working in live music marketing.
2. The value of superfans: How to find them, stay connected, and turn them into lasting revenue streams.
3. Live music analytics: Learn which sources to trust and how to make the most of them.

*Bruce Houghton*