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# Warner Music Group Invests In Instrumental To Discover And Develop Social Media Stars
- URL: https://www.hypebot.com/warner-music-group-invests-instrumental-to-discover-and-develop-social-media-stars/
- Published: 2015-12-21T16:55:17.000Z
- Updated: 2015-12-21T16:55:17.000Z
- Description: Warner Music Group has invested in Instrumental, closing the current investment round for the artist discovery and development company which focuses on emerging talent on social media.
- Author: Bruce Houghton
- Tags: Music Business, #wp, #wp-post, #Import 2026-01-21 10:22

[![Wmg](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c7fd5f7f970b-150wi "Wmg")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c7fd5f7f970b-popup?ref=hypebot.com)

Warner Music Group has **invested in Instrumental**, closing the current investment round for **the artist discovery and development** company which focuses on emerging talent on social media.

Terms of the deal were not announced.

[![Instrumental-logo](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08a1e849970d-300wi "Instrumental-logo")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08a1e849970d-popup?ref=hypebot.com)

London-based Instrumental focuses on musicians making noise on social media and provides support to talent signing up to its platform. Instrumental currently works with 300 artists and reaches a global fan base of 30 million subscribers on YouTube alone.

In addition to taking a stake in the company, WMG and Instrumental will collaborate non-exclusively on A&R, artist development, YouTube channel management, release promotion, brand and content partnerships. WMG will have an exclusive first look at talent represented by Instrumental Artists – the company's new management arm.