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# Warner Nashville Tries Cutting The Album In Half
- URL: https://www.hypebot.com/warner-nashville-tries-cutting-the-album-in-half/
- Published: 2010-02-05T11:07:48.000Z
- Updated: 2010-02-05T11:07:48.000Z
- Description: Sales of full albums are falling faster than an Olympic ski racer on an ice covered slope. And then time between releases can leave too-long gaps in the marketing cycle. . Continue reading [https://www.hypebot.com/hypebot/2010/02/warner-nashville-tries-cutting-the-album-in-half.html]
- Author: Bruce Houghton
- Tags: Major Labels, #wp, #wp-post, #Import 2026-01-21 11:03

[![image from rrframing.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a866175d970b-120wi "image from rrframing.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a866175d970b-pi?ref=hypebot.com)

Sales of full albums are falling faster than an Olympic ski racer on an ice covered slope. And then time between releases can leave too-long gaps in the marketing cycle.

Warner's Nashville is looking for an answer by dividing Blake Shelton's "Hillbilly Bone" as a "Six Pak," a 6 song album of new material to be released on March 2 followed by another six-song release in August. Pricing, which could be the key to the experiment's success, is not yet available.

Warner Music Nashville SVP of Sales & Marketing Peter Strickland told [Billboard](http://www.billboard.biz/bbbiz/content%5Fdisplay/industry/e3i0ff61901827d0c7f480e6534ca117a3d?ref=hypebot.com) that the Six Pak will enable artists "to deliver music to \[fans\] on a much more regular basis at a value price package."