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# Warner Believes In Video. Taps Brightcove. Who Cares?
- URL: https://www.hypebot.com/warner_believes/
- Published: 2006-10-27T07:39:00.000Z
- Updated: 2006-10-27T07:39:00.000Z
- Description: Following its deal with YouTube Warner Music is further spreading its video content across the net via a new deal with Brightove. "Across WMG’s network of artist and label web. Continue reading [https://www.hypebot.com/hypebot/2006/10/warner_believes.html]
- Author: Bruce Houghton
- Tags: Major Labels, Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:10

[![Wmg_34](https://hypebot.typepad.com/hypebot/images/wmg_34.jpg "Wmg_34")](http://hypebot.typepad.com/photos/uncategorized/wmg%5F34.jpg?ref=hypebot.com)

Following its deal with YouTube Warner Music is further spreading its video content across the net via a new deal with Brightove. "Across WMG’s network of artist and label web sites, consumers can use the new, interactive, web-based Brightcove video players, which require no download and can be customized by each artist and record label. The

[![Tv_8](https://hypebot.typepad.com/hypebot/images/tv_8.jpg "Tv_8")](http://hypebot.typepad.com/photos/uncategorized/tv%5F8.jpg?ref=hypebot.com)

Brightcove Internet TV service allows WMG to monetize its video content on an ad-supported basis, through a pay-per-view model or other paid basis."

Neither party has anything to loose with the alliance. But how will the pay-per-view model effect the flow of free content that WMG currently provides to YouTube. Launch and dozens of free music sites? And what content does WMG

[![Brightcove](https://hypebot.typepad.com/hypebot/images/brightcove.jpg "Brightcove")](http://hypebot.typepad.com/photos/uncategorized/brightcove.jpg?ref=hypebot.com)

think people will pay for when so much is available for free?