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# Warner’s Bronfman Sits Down With BusinessWeek
- URL: https://www.hypebot.com/warners_bronfma/
- Published: 2006-05-16T12:35:43.000Z
- Updated: 2006-05-16T12:35:43.000Z
- Description: Warner Music Group CEO Edgar Bronfman, Jr. sat down for an interview with BusinessWeek. The highlights: On a proposed EMI takeover – Consolidation for [its own] sake does not make. Continue reading [https://www.hypebot.com/hypebot/2006/05/warners_bronfma.html]
- Author: Bruce Houghton
- Tags: Major Labels, #wp, #wp-post, #Import 2026-01-21 11:10

[![Wmg_10](https://hypebot.typepad.com/hypebot/images/wmg_10.jpg "Wmg_10")](http://hypebot.typepad.com/photos/uncategorized/wmg%5F10.jpg?ref=hypebot.com)

****Warner Music Group CEO Edgar Bronfman, Jr. sat down for an interview with [BusinessWeek](http://www.businessweek.com/magazine/content/06%5F21/b3985088.htm?ref=hypebot.com). The highlights:**

**On a proposed EMI takeover –**

> *Consolidation for \[its own\] sake does not make a lot of sense. Ours is not a business that requires scale economics. Music companies have two areas where they add value. One is the editorial side of the business — finding and nurturing talent. The second is the marketing of those artists, bringing them through a massive number of different channels and promoting their music. Warner Music is large enough to do both and to continue to grow.*

**On iTunes and 99 cent downloads –**

> *The issue is not what’s the proper price for a song. People have often interpreted our wish for variable pricing as a way to increase prices. Variable pricing means that some prices would fall, some would stay the same, and probably very few would rise…while tracks remain on iTunes at 99 cents, I think you’ll see tracks with lyrics, tracks with videos, all kinds of things where that pricing will move…*

Thanks to [Coolfer](http://www.coolfer.com/?ref=hypebot.com) for the tip-off.