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# Warning Signs For Radio As Country Music Embraces Streaming
- URL: https://www.hypebot.com/warning-signs-for-radio-as-country-music-embraces-streaming/
- Published: 2020-02-24T14:50:00.000Z
- Updated: 2020-02-24T13:59:59.000Z
- Description: Streaming of Country music was up 36% in the US last year according to new data from MRC Data/Nielsen Music 54% of American country radio listeners now report streaming music. Continue reading [https://www.hypebot.com/hypebot/2020/02/warning-signs-for-radio-as-country-music-embraces-streaming.html]
- Author: Bruce Houghton
- Tags: Major Labels, Music Business, Radio & Satellite, Streaming, country music, Nashville, #wp, #wp-post, #Import 2026-01-21 09:55

Streaming of Country music was up 36% in the US last year according to new data from MRC Data/Nielsen Music

54% of American country radio listeners now report streaming music via Pandora, Spotify, Apple Music and others every day.

### **Country Radio plays fewer songs more often**

Country radio missed the Old Town Road phenomena entirely, even though country radio listeners appear to be open to more variety, says [the study](https://p1mediagroup.com/crs-streaming/?ref=hypebot.com). The Top 500 most-played songs on Country radio, 62% of the total spins come from the Top 100 songs versus only 46% for on-demand streaming.

### **Key Findings**

- Streaming to Country Music grew by 36% from 2018 to 2019.
- 85% of Country Radio P1s report streaming to an on-demand audio service either “every day” or “a few a day’s a week.”
- Radio is playing more contemporary music than on-demand Streaming services. 70% of radio’s Top 100 most-played songs are from 2018 and 2019 versus only 55% of songs from on-demand streaming services.
- Radio relies more on Core Artists playing more songs from fewer artists while on-demand streaming services play more unique artists.
- Radio plays less variety than the on-demand streaming services. Of the Top 500 songs on Country radio, 62% of the total spins come from the Top 100 songs versus 46% for on-demand streaming.
- The responses from Country Radio P1 listeners indicates that Country stations either missed or underplayed the biggest hit of 2019 “Old Town Road.”.