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# Watch Bruce Springsteen’s Inspiring #SXSW Keynote [VIDEO]
- URL: https://www.hypebot.com/watch-bruce-springsteens-inspiring-sxsw-keynote-video/
- Published: 2012-03-16T12:17:21.000Z
- Updated: 2012-03-16T12:17:21.000Z
- Description: "When I picked up the guitar (in 1964) there was only 10 years of rock history to draw on." Bruce Springsteen said yesterday near the start of his SXSW keynote.. Continue reading [https://www.hypebot.com/hypebot/2012/03/watch-bruce-springsteens-inspiring-sxsw-keynote-video.html]
- Author: Bruce Houghton
- Tags: Conventions & Awards, YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016763df078b970b-75wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016763df078b970b-popup?ref=hypebot.com)

"When I picked up the guitar (in 1964) there was only 10 years of rock history to draw on." **Bruce Springsteen** said yesterday near the start of his **SXSW** keynote. But as he concluded at the end of his wide ranging speech: "Treat it like it's all that we have, and then remember: it's only rock and roll." **[Watch Bruce Springsteen's SXSW keynote](https://www.hypebot.com/hypebot/2012/03/watch-bruce-springsteens-inspiring-sxsw-keynote-video-.html)**: