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# Watch Demo Of iTunes Radio: How Apple Is Transforming Music Consumption
- URL: https://www.hypebot.com/watch-demo-of-itunes-radio-how-apple-is-transforming-music-consumption/
- Published: 2013-07-10T13:40:59.000Z
- Updated: 2013-07-10T13:40:59.000Z
- Description: When Apple launched Siri in 2011, Kyle Bylin wrote that, as it evolved, the iPhone operating system would likely transform how we interact with music. Now, a new video that provides. Continue reading [https://www.hypebot.com/hypebot/2013/07/watch-demo-of-itunes-radio-how-apple-is-transforming-music-
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Streaming, Apple, Billboard, Hypebot, IOS, IPhone, iTunes, Shazam, Siri, #wp, #wp-post, #Import 2026-01-21 10:43

[![image from www.designdownloader.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201901e349a2d970b-100wi "image from www.designdownloader.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201901e349a2d970b-popup?ref=hypebot.com)

When Apple launched Siri in 2011, [Kyle Bylin](https://twitter.com/sidewinderfm?ref=hypebot.com) wrote that, as it evolved, the iPhone operating system would likely transform how we interact with music. Now, a new video that provides a first look at iTunes Radio, iOS7 and how Siri powers the music experience, shows that Bylin's predictions are coming true.

**VIDEO & ANALYSIS** 

"Most music apps fail because they solve problems that not enough people have, or are sufficiently aware of," wrote Bylin in [Billboard](http://www.billboard.com/biz/articles/news/1163136/how-siri-the-apple-iphone-4ss-virtual-personal-assistant-could-transform?ref=hypebot.com) in October of 2011\. "With Siri, Apple will continue to provide solutions to problems people don't know they have in the first place."

"Shazam and Pandora aren't just apps; they're features," wrote Bylin. "To use them, a person   

[![image from images.apple.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201901e349825970b-150wi "image from images.apple.com")](http://images.apple.com/ios/ios7/features/images/itunesradio%5Ficon.jpg?ref=hypebot.com)

should only need to know that they want to identify a song or listen to a custom radio station and-like magic-the desired process should occur." When iOS 7 launches this Fall, they will be able to.

iTunes Radio, alongside an upgraded Siri and iOS, offers near instant play, infinitely customizable streams and single command track purchases and more – all via simple voice commands.

This video demo by analyst Richard Greenfield of [BTIGReaserch](http://www.btig.com/?ref=hypebot.com), won't win any awards for it's production values. But make it through it's 5 minutes 35 seconds, and you'll glimpse the future of music consumption.

*Read more of Kyle Bylin's music industry analysis here on [Hypebot](https://www.hypebot.com/kyle-bylin-chaos-we-can-stand-best-of-hypebot/), at [Sidewinder.fm](http://www.sidewinder.fm/?ref=hypebot.com) and as the co-host of or [Upward Spiral](https://www.hypebot.com/hypebot/upward-spiral/) podcast.*

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