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# Watch Lady Gaga’s SXSW Keynote: ‘Don’t Sell Out, Sell In’
- URL: https://www.hypebot.com/watch-lady-gagas-sxsw-keynote-dont-sell-out-sell-in/
- Published: 2014-03-17T09:44:13.000Z
- Updated: 2014-03-17T09:44:13.000Z
- Description: After performing live on the Dorito's #Boldstage on Thursday, Lady Gaga was interviewed as a SXSW keynote on Friday. She discussed her early career struggles and battles with the music. Continue reading [https://www.hypebot.com/hypebot/2014/03/watch-lady-gagas-sxsw-keynote-dont-sell-out-sell-in.htm
- Author: Bruce Houghton
- Tags: Conventions & Awards, DIY Advice & Tips, Music Business, Music Marketing, #wp, #wp-post, #Import 2026-01-21 10:38

[![gaga](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fcd7afc7970b-150wi "gaga")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fcd7afc7970b-popup?ref=hypebot.com)

After performing live on the Dorito's #Boldstage on Thursday, Lady Gaga was interviewed as a SXSW keynote on Friday. She discussed her early career struggles and battles with the music industry and media. On big brands, Gaga tried to have it both ways; urging artists not to sell out, while defending her own relationship with Doritos.

[Watch Lady Gaga's SXSW Keynote:](https://www.hypebot.com/hypebot/2014/03/watch-lady-gagas-sxsw-keynote-dont-sell-out-sell-in-.html)