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# What Actually Drives Music Consumption
- URL: https://www.hypebot.com/what-actually-drives-music-consumption/
- Published: 2012-09-25T10:10:00.000Z
- Updated: 2012-09-25T10:10:00.000Z
- Description: What variables drive music consumption? On Music Think Tank, Chasson Gracie posted six key findings from a conceptual model he created. He also includes insights and implications for a musician’s. Continue reading [https://www.hypebot.com/hypebot/2012/09/what-actually-drives-music-consumption.html]
- Author: admin
- Tags: Music Think Tank, Chasson Gracie, conceptual model, Music Business, music consumption, music taste, Natalie Cheng, #wp, #wp-post, #Import 2026-01-21 10:49

[![Music-downloads_Small1](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee3bfc6f4970d-115wi "Music-downloads_Small1")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee3bfc6f4970d-popup?ref=hypebot.com)

What variables drive music consumption? On [Music Think Tank](http://www.musicthinktank.com/blog/what-actually-drives-music-consumption.html?ref=hypebot.com), **Chasson Gracie** posted six key findings from a conceptual model he created. He also includes insights and implications for a musician’s marketing strategy.

“It seems that having friends with the same taste of music forms an **ecosystem** that encourages all involved to **consume** even **more** than if they all lived on separate musical islands.” ([Read On](http://www.musicthinktank.com/blog/what-actually-drives-music-consumption.html?ref=hypebot.com))