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# What are Marketing Drivers & why Musicians need them: 3-minute lesson
- URL: https://www.hypebot.com/what-are-marketing-drivers-why-musicians-need-them-a-3-minute-lesson/
- Published: 2024-01-30T14:41:32.000Z
- Updated: 2024-01-30T14:42:21.000Z
- Description: Learn how marketing drivers can help your next release, tour announcement, or merch drop and stand out from the rest. by Randi Zimmerman of Symphonic Blog The underlying forces that. Continue reading [https://www.hypebot.com/hypebot/2024/01/what-are-marketing-drivers-why-musicians-need-them-a-3-minu
- Author: Alana Bonilla
- Tags: DIY Advice & Tips, Music Marketing, DIY, DIY musicians, music, music industry, musician, musicians, #wp, #wp-post, #Import 2026-01-21 09:44

Learn how marketing drivers can help your next release, tour announcement, or merch drop and stand out from the rest.

*by *[Randi Zimmerman](https://blog.symphonic.com/author/randi-zimmerman/?ref=hypebot.com)* of [Symphonic Blog](https://blog.symphonic.com/2024/01/26/music-industry-biz-101-what-are-marketing-drivers-and-why-do-i-need-them/?ref=hypebot.com)*

The underlying forces that compel you to buy or pay for certain products and services are called marketing drivers. As an artist, these are the key details you want to be shared with DSP’s like Spotify, Apple Music, TIDAL, YouTube, Soundcloud, Pandora, etc. to help you stand out. In [this episode of Music Industry Biz 101](https://youtu.be/lyudQ24FrWI?si=ATm1ULGbWM9-sg3I&ref=hypebot.com), we break it down for you. Check it out below.

**What you’ll learn:**

- How marketing drivers help your release stand out
- How they catch the attention of tastemakers
- Examples of what to include
- How to submit them in the SMS

…and so much more!