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# What Can Spotify Learn From Netflix and Hulu?
- URL: https://www.hypebot.com/what-can-spotify-learn-from-netflix-and-hulu/
- Published: 2013-07-31T11:11:00.000Z
- Updated: 2013-07-31T11:11:00.000Z
- Description: Spotify has been taking a few hits lately. From Thom Yorke to Pink Floyd, a small but growing list of significant artists and smaller labels are speaking out about what. Continue reading [https://www.hypebot.com/hypebot/2013/07/what-can-spotify-learn-from-netflix-and-hulu.html]
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Streaming, Amazon.com, Arrested Development, Hulu, Netflix, Pink Floyd, Spotify, Streaming media, Thom Yorke, #wp, #wp-post, #Import 2026-01-21 10:43

[![netflix hulu amazon](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019104854a91970c-120wi "netflix hulu amazon")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019104854a91970c-popup?ref=hypebot.com)

Spotify has been taking a few hits lately. From [Thom Yorke](https://www.hypebot.com/thom-yorke-vs-spotify-rebel-without-a-plan/) to Pink Floyd, a small but  
growing list of significant artists and smaller labels are speaking out about  
what they see as unfair payments to artists. But what happens to Spotify and other music streamers, if these  
voices grow in number? Can a service  
built on the completeness of its catalog survive if there are gaping holes in  
its collection?

It can, if it learns two lessons from subscription streaming video services like Netflix, Hulu and Amazon Prime.

**Positioning**

Netflix and its  
competitors were never promoted as full replacements for a cable subscription plus trips to the movie theatre. Consumers may be more understanding of holes in the catalog, if subscription music positioned itself at the center of a consumer's music ecosystem rather than as replacement for all if it.

**Original Content**

Netflix, Hulu and Amazon have differentiated  
themselves with successful original programming. Fans are far more forgiving of holes in the catalog if, in addition to broad content, streamers offer something subscribers can't get elsewhere.

An exclusive recording of the opening night  
of a sold out concert tour or a star's unreleased studio sessions might be costly  
to procur, but they could be Spotify's version of House of Cards or Arrested Development.

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