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# What Do Fans Think Of Your Website? 76% Say Make It Easier
- URL: https://www.hypebot.com/what-do-fans-think-of-your-website-76-say-make-it-easier-to-find-what-the-want/
- Published: 2011-06-08T10:11:00.000Z
- Updated: 2011-06-08T10:11:00.000Z
- Description: This guest post comes from Michael Brandvold (@michaelsb), a 20 year music & online marketing veteran who has worked with unsigned bands and superstars like KISS and Britney Spears. His. Continue reading [https://www.hypebot.com/hypebot/2011/06/what-do-fans-think-of-your-website-76-say-make-it-easie
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e88fd9774970d-200wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e88fd9774970d-popup?ref=hypebot.com)

This guest post comes from **Michael Brandvold** ([@michaelsb](http://www.twitter.com/michaelsb?ref=hypebot.com)), a 20 year music & online marketing veteran who has worked with unsigned bands and superstars like KISS and Britney Spears. His [Michael Brandvold Marketing](http://www.michaelbrandvold.com/blog/?ref=hypebot.com) provides consulting services to musicians.

What do users think is the most important part of a website design? Flash? Beautiful design? Cutting edge? Nope, nope and nope! Users want a design that makes it easy for them to find what they want. Hubspot.com recently did a survey and the results below say a lot! Be sure to read all the **Do's and Don’t s listed below:**

76% of consumers say the most important factor in a website’s design is “the website makes it easy for me to find what I want.” [![image from blog.hubspot.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e88fd85fe970d-450wi "image from blog.hubspot.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e88fd85fe970d-popup?ref=hypebot.com) 

**What does this mean for marketers?**

- Don’t obsess over the visual design of your website
- Do obsess over the usability by your customers and prospects
- Don’t worry if you or others your website design does not look pretty
- Do worry about the conversion rate of your website (Are people finding what they need and completing their tasks?)
- Don’t use flash, heavy graphics, or tons of video
- Do use these things if it helps your customers get what they want from your website
- Don’t reinvent the wheel when it comes to design and layout
- Do use a basic layout that will be familiar to your customers
- Don’t differentiate with the design/functionality of your website
- Do differentiate your band or company by making it really easy for your customers to find what they want on your website
- Test, test, test! The only thing that matters is what your customers do on your website. Sit down with a potential customer, and watch them use your website. See if they can figure out how to get what they want; see if they can easily do the tasks you want your consumers to do. (e.g. “Show me how you would register for our free demo.”)

via [What Do 76% of Consumers Want From Your Website?](http://blog.hubspot.com/blog/tabid/6307/bid/14953/What-Do-76-of-Consumers-Want-From-Your-Website-New-Data.aspx?source=Blog%5FEmail%5F%5BWhat+Do+76%25+of+Consu%5D) \[New Data\].

Be sure to check out our ongoing project with Michael Breandvol, **[The 2000 Things To Generate 20,000 Fans Challenge](https://www.hypebot.com/the-2000-things-to-generate-20000-fans-challenge/)**, and get invloved.