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# What Does SXSW Mean? Online Activity For Artists Performing In 2011 & 2012 [INFOGRAPHIC]
- URL: https://www.hypebot.com/what-does-sxsw-mean-online-activity-for-artists-performing-in-2011-2012-infographic/
- Published: 2012-02-23T13:57:17.000Z
- Updated: 2012-02-23T13:57:17.000Z
- Description: Analytics firm Musicmetric took a look at the online activity generated by the 1400+ artists performing at SXSW. In aggregate they've received over 3.8 billion plays over Youtube, Vevo, Myspace. Continue reading [https://www.hypebot.com/hypebot/2012/02/what-does-sxsw-mean-online-activity-for-artists
- Author: Bruce Houghton
- Tags: Conventions & Awards, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20168e7dd6a27970c-150wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20168e7dd6a27970c-popup?ref=hypebot.com)

Analytics firm **[Musicmetric](http://www.musicmetric.com/?ref=hypebot.com)** took a look at the online activity generated by the 1400+ artists performing at **SXSW**. In aggregate they've received over 3.8 billion plays over Youtube, Vevo, Myspace and Last.fm. **Kimbra** leads as fastest growing artists at SXSW 2012 followed by the UK’s **Ed Sheeran**. **Skrillex** tops online growth since his performance at last year’s SXSW with 5.4m new fans followed by **Foster The People** with half of Skrillex’s growth. **INFOGRAPHIC**:

  
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[![image from static.semetric.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016762db5d39970b-450wi "image from static.semetric.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016762db5d39970b-popup?ref=hypebot.com)