> ## Content Index > Fetch the complete content index at: https://www.hypebot.com/llms.txt > Use this file to discover other available public pages before exploring further. # What’s A Fan Worth? Topspin Shares New Data, Launches ‘Average Value Of A Fan’ - URL: https://www.hypebot.com/what-is-a-fan-worth-new-topspin-will-tell-you/ - Published: 2013-11-25T12:16:06.000Z - Updated: 2013-11-25T12:16:06.000Z - Description: (UPDATED) What is a fan worth? It's a an increasingly complex and important question to answer; particularly with a myriad revenue streams, free or freemium the new normal and underwhelming payments from. Continue reading [https://www.hypebot.com/hypebot/2013/11/what-is-a-fan-worth-new-topspin-will - Author: Bruce Houghton - Tags: DIY Advice & Tips, Music Business, Music Marketing, Music Tech, Arcade Fire, Email address, iTunes, Pixies, Sigur Rós, Topspin, Umphrey's McGee, Wall Street Journal, #wp, #wp-post, #Import 2026-01-21 10:43 [![Topspin logo](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b01a5a291970b-250wi "Topspin logo")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b01a5a291970b-popup?ref=hypebot.com) (UPDATED) What is a fan worth? It's a an increasingly complex and important question to answer; particularly with a myriad revenue streams, free or freemium the new normal and underwhelming payments from streaming. Music sales and marketing platform Topspin has launched a new feature to try to provide the answer; and their data shows just how much the value of each fan varies from artist to artist. Some examples: - a fan who gives **Arcade Fire** their email address spend and average of **$6.26** to buy music, merchandise and tickets directly from the band over the lifetime of their relationship. - A fan of **Sigur Ros** who shares an email is worth on average **$10.91** - **Pixies** fans are valued at **$4.29** - **Umphrey's McGee** fans are worth **$32.96** each to the band [![image from media.tumblr.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b01a58192970b-450wi "image from media.tumblr.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b01a58192970b-popup?ref=hypebot.com) **Data From 70,000 Artists** Topspin says it now manages online stores for more than 70,000 artists; and of those, the average fan who shares an email address for a track is worth $3.78 over the lifetime of the relationship. That's about 4 times the profit that a band makes from the sale of a download on iTunes. If that's not enough to convince an artist to trade tracks for emails, fans who get free music for sharing their email address were [11 times more likely](http://online.wsj.com/news/articles/SB10001424052702304607104579217020639849580?ref=hypebot.com) to make future purchases directly from the artist than fans who got nothing. The new [Topspin feature](http://topspinmedia.tumblr.com/post/68040349109/introducing-topspins-average-value-of-a-fan-feature?ref=hypebot.com) tracks the average value of the artist's email addresses. The two new stats track the average value of all fans vs. the value of fans acquired through a Topspin campaign. The later calculation is a division of revenue into emails acquired through Topspin and other channels. (More on the methodology and best practices [here](http://topspinmedia.tumblr.com/post/68040898964/average-fan-value-methodology-and-best-practices?ref=hypebot.com).) **Another View: Brands Value Fans More** [![image from www.hypebot.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b01a5202c970c-100wi "image from www.hypebot.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b01a5202c970c-popup?ref=hypebot.com) ReverbNation, a Topsspin competitor with 3 million artists on their platform, sees the value of a fan and their email address as better measured and monetized by brands willing to pay to reach them. "The value of a fan isn't so much in what they're going to buy": ReverbNation CEO Michael Doernberg told the [Wall Street Journal](http://online.wsj.com/news/articles/SB10001424052702304607104579217020639849580?ref=hypebot.com). "Fans have become a currency that bands can use to land corporate sponsorships and synchronization deals that put their songs on commercials, videogames and TV shows." **Regardless Of Strategy** Whatever the monetization strategy – and likely there should be many – it's the power of the direct fan relationship and line of communication that matters most. "If you can sell shows without paying for advertising," [said ](http://online.wsj.com/news/articles/SB10001424052702304607104579217020639849580?ref=hypebot.com)Topspin client Richard Jones, who manages the Pixies, "the band makes a lot more money." Related articles [![](http://i.zemanta.com/157175032_80_80.jpg)](https://www.hypebot.com/exclusive-topspin-to-test-amazon-like-fans-who-bought-this-also-bought-feature/)[Exclusive: Topspin To Test Amazon-Like "Fans Who Bought This Also Bought…" Feature](https://www.hypebot.com/exclusive-topspin-to-test-amazon-like-fans-who-bought-this-also-bought-feature/) [![](http://i.zemanta.com/154951528_80_80.jpg)](https://www.hypebot.com/5-direct-to-fan-lessons-from-sxsw/)[Topspin Offers 5 Direct To Fan Lessons From SXSW](https://www.hypebot.com/5-direct-to-fan-lessons-from-sxsw/) [![](http://i.zemanta.com/noimg_113_80_80.jpg)](https://www.hypebot.com/artistsmtv/)[How Indie Artists Can Get More Fans And Get Paid On New Artists.MTV](https://www.hypebot.com/artistsmtv/) [![](http://i.zemanta.com/noimg_108_80_80.jpg)](https://www.hypebot.com/topspin-launches-2-products-to-spread-direct-to-fan-sales-to-more-music-sites/)[Topspin Launches 2 Major Products To Spread Direct To Fan Sales To More Music Sites](https://www.hypebot.com/topspin-launches-2-products-to-spread-direct-to-fan-sales-to-more-music-sites/) [![](http://i.zemanta.com/204140895_80_80.jpg)](https://www.hypebot.com/topspin-svp-moz-moves-to-twitter-to-head-music/)[Topspin SVP Moz Moves To Twitter To Head Music](https://www.hypebot.com/topspin-svp-moz-moves-to-twitter-to-head-music/) [![](http://i.zemanta.com/noimg_67_80_80.jpg)](https://www.hypebot.com/hypebot/2012/03/topspin-connects-with-mtv-for-direct-to-fan-artistsmtv-.html)[Topspin Connects With MTV For Direct To Fan Artists.MTV](https://www.hypebot.com/hypebot/2012/03/topspin-connects-with-mtv-for-direct-to-fan-artistsmtv-.html) [![](http://i.zemanta.com/126023328_80_80.jpg)](https://www.hypebot.com/hypebot/2012/11/-topspin-artist-growth-firebrand-ingrooves-fontana-pledgemusic-partner-for-artist-toolkit.html)[Topspin, Artist Growth, Firebrand, INgrooves Fontana & PledgeMusic Partner For Artist Toolkit](https://www.hypebot.com/hypebot/2012/11/-topspin-artist-growth-firebrand-ingrooves-fontana-pledgemusic-partner-for-artist-toolkit.html) [![Enhanced by Zemanta](http://img.zemanta.com/zemified_h.png?x-id=acd9c3ad-a688-4ef8-9c64-4f850dfeb63d)](http://www.zemanta.com/?px&ref=hypebot.com "Enhanced by Zemanta")