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# What Radio Stations Don’t Get About Social Media
- URL: https://www.hypebot.com/what-radio-stations-dont-get-about-social-media/
- Published: 2010-07-28T10:00:00.000Z
- Updated: 2010-07-28T10:00:00.000Z
- Description: Radio, the hallmark marketing outlet of the traditional record industry, faces its own share of huddles to overcome, if it hopes to forge a bright path into the digital age. . Continue reading [https://www.hypebot.com/hypebot/2010/07/what-radio-stations-dont-get-about-social-media.html]
- Author: admin
- Tags: Radio & Satellite, #wp, #wp-post, #Import 2026-01-21 10:59

Radio, the hallmark **marketing outlet** of the traditional record industry, faces its own share of huddles to overcome, if it hopes to forge a bright path into the digital age. Mainly, learning how to integrate a social media mindset into an old media world. And thus far, **Mark Ramsey** says their social media efforts are pathetic at best. He squarely asks if broadcasters realize that Pandora knows *infinitely* more about each one of its 60 million consumers than the average radio station knows about any of theirs; **they** **don't**. This part applies to **equally** to radio and artists:

  
[![image from www.blackglass.com.au](https://a6.typepad.com/6a0111683c7a25970c013485c3f98e970c-150wi "image from www.blackglass.com.au")](http://www.blackglass.com.au/uploaded%5Ffiles/document%5Fuploads/social-media-waste-of-time.jpg?ref=hypebot.com) "Your **radio station** is to a radio network as any one of your listeners is to her network of friends, her '**social network**.' And 'social media' describes the content and the pipeline for that content **people choose** to share with their friends. Where there’s no sharing, there’s no 'social' and no 'media.' **Social media is** **not a promotional vehicle** per se for your station. It is a network of relationships that live outside you – **it is** **a set of connections you can be part of only if** the participants in those relationships want you there. ([Read more](http://www.markramseymedia.com/2010/07/radios-social-media-performance-is-pathetic/?ref=hypebot.com).)