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# What The 2012 Nielsen Social Media Report Means For Music Marketing
- URL: https://www.hypebot.com/what-the-2012-nielsen-social-media-report-means-for-music-marketing/
- Published: 2012-12-10T10:20:00.000Z
- Updated: 2012-12-10T10:20:00.000Z
- Description: Nielsen recently released a report on social media titled: State of the Media: The Social Media Report 2012 which documents the importance of social media and new trends. On Music. Continue reading [https://www.hypebot.com/hypebot/2012/12/what-the-2012-nielsen-social-media-report-means-for-music-mar
- Author: admin
- Tags: Music Think Tank, brands, Natalie Cheng, Nielsen, report, Simon Tam, Social Media, trends, #wp, #wp-post, #Import 2026-01-21 10:49

[![Nielsen_logo](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee616cb35970d-150wi "Nielsen_logo")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee616cb35970d-popup?ref=hypebot.com)

Nielsen recently released a report on social media titled: [State of the Media: The Social Media Report 2012](http://blog.nielsen.com/nielsenwire/social/2012/?ref=hypebot.com)  
which documents the importance of social media and new trends. On [Music](http://www.musicthinktank.com/blog/what-the-2012-nielsen-social-media-report-means-for-music-ma.html?ref=hypebot.com)  
[Think Tank](http://www.musicthinktank.com/blog/what-the-2012-nielsen-social-media-report-means-for-music-ma.html?ref=hypebot.com), **Simon Tam** recaps some of the trends and gives suggestions  
on what musicians can learn from the report. What do you think of the   
[report](http://www.musicthinktank.com/blog/what-the-2012-nielsen-social-media-report-means-for-music-ma.html?ref=hypebot.com) and Simon’s recap? What trends do you see in social media?

“**Over half** of U.S consumers are communicating with brands through social media.”
  
  
([Read On](http://www.musicthinktank.com/blog/what-the-2012-nielsen-social-media-report-means-for-music-ma.html?ref=hypebot.com))