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# What your taste in music says about your spending habits
- URL: https://www.hypebot.com/what-your-taste-in-music-says-about-your-spending-habits/
- Published: 2022-01-12T14:08:23.000Z
- Updated: 2022-01-12T14:08:24.000Z
- Description: Is your taste in music correlated to what you spend money on? Here is some data collected in 2021 by the US Music 360 Report that answers that very question.. Continue reading [https://www.hypebot.com/hypebot/2022/01/what-your-taste-in-music-says-about-your-spending-habits.html]
- Author: Alana Bonilla
- Tags: Music Business, Data & Analysis, Music genre, music taste, report, Shopping, spending habits, #wp, #wp-post, #Import 2026-01-21 09:48

Is your taste in music correlated to what you spend money on? Here is some data collected in 2021 by the US Music 360 Report that answers that very question.

*A guest post by *Bobby Owsinski* of [Music3.0.](https://music3point0.com/2022/01/11/what-your-taste-in-music-says-about-your-spending-habits/?ref=hypebot.com)*

Connecting what we listen to with how we act or what we buy has always been somewhat hit or miss. It’s almost like equating how someone dresses when they go out to a club or concert with what they wear to work. Sometimes it matches but most of the time it doesn’t. That being said, there’s now a huge pool of real data to pull from that can tell us so much about ourselves, and what we may see can be a surprise. That’s the case with the latest *[2021 US Music 360 Report](https://docs.google.com/viewer?url=https%3A%2F%2Fmrcdatareports.com%2Fwp-content%2Fuploads%2F2022%2F01%2FMRC%5FYEAREND%5F2021%5FUS%5FFNL.pdf&ref=hypebot.com)* from **MRC Data** that analyzes, among other things, the spending habits of music fans based on their listening habits.

![Credit card transaction with small paper shopping bag, e-commerce, online shopping, digital payment, retail, consumer purchasing, cashless payment, financial transaction, shopping online, payment method, digital commerce, checkout process, contactless payment.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2022/01/spending-habits.jpg)

Here’s some of what the researchers discovered:

- **EDM** fans are twice as likely to have purchased bourbonin the past 3 months than the average listener (15% vs. 7%).
- 80% of **Bollywood** music fans claim to have made a luxury purchase in the past 3 months.
- **Broadway** fans (58%) are most likely to have used an e-commerce/online shopping platformin the past 3 months.
- **Children’s** music fans are the most likely to have purchased fashion/ clothing (74%) and cosmetics(50%) in the past 3 months.
- 1 in 3 **Holiday** music fans plan to book an airline ticket in the next 3 months. 29% are also likely to book a vacation rental.
- 2 in 3 **Rock** fans have purchased a nonalcoholic beverage in the past 3 months.

It just goes to show that sometimes assumptions are nothing more than guesses. For instance, most would probably have expected EDM fans to purchase more nonalcoholic beverages than rock fans, and rock fans to purchase more bourbon than EDM fans, rather than the other way around.

Platforms are now very savvy about the data built around your spending habits. **YouTube** provides adverts from sponsors based on the purchases made by a type of viewer, and Amazon is the king of data when it comes to your spending, constantly showing you items that might get you to spend a few more bucks.

The big takeaway from the MRC report is to not judge a fan by the music he or she listens to. You really don’t know much about them unless you have the data.

**Bobby Owsinski* is a producer/engineer, author and coach. He has authored 24 books on recording, music, the music business and social media.*  
  
*Read more: [https://music3point0.com/2022/01/11/what-your-taste-in-music-says-about-your-spending-habits/#ixzz7HjnEDMnG](https://music3point0.com/2022/01/11/what-your-taste-in-music-says-about-your-spending-habits/?ref=hypebot.com#ixzz7HjnEDMnG)*   
*Under Creative Commons License: [Attribution Non-Commercial Share Alike](https://creativecommons.org/licenses/by-nc-sa/3.0?ref=hypebot.com)*