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# (What If God Was) To Sign With Time Life?
- URL: https://www.hypebot.com/what_if_god_was/
- Published: 2007-04-11T14:46:37.000Z
- Updated: 2007-04-11T14:46:37.000Z
- Description: If Paul McCartney can sign with Starbucks, then… Soul rocker Joan Osborne has inked with direct marketer Time Life for a new studio album due May 22nd. "Breakfast In Bed". Continue reading [https://www.hypebot.com/hypebot/2007/04/what_if_god_was.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:06

If Paul McCartney can sign with Starbucks, then…

Soul rocker Joan Osborne has inked with direct marketer Time Life for a new studio album due May 22nd. "Breakfast In Bed" is an homage to the great Soul and R&B songs of the late 60’s and early 70’s

[![Joanosborne](https://hypebot.typepad.com/hypebot/images/2007/04/11/joanosborne.jpg "Joanosborne")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/2007/04/11/joanosborne.jpg&ref=hypebot.com)

and contains of cover songs as well as originals written by Osborne in a style faithful to the classics. Osborne, whose hit "(What If God Was) One Of Us" propelled her to the top of the charts in 1995 selling 5 million copies worldwide and garnering 6 Grammy nominations.

Time Life will combine its direct marketing muscle with a traditional retail. "To have the opportunity to advertise on television and sell directly to Joan’s fan base is a luxury that rarely happens when dealing with traditional record labels," says Osborne¹s manager, David Sonenberg of DAS Communications Ltd.