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# What’s new in social media music marketing?
- URL: https://www.hypebot.com/whats-new-in-social-media-music-marketing/
- Published: 2023-05-19T14:18:26.000Z
- Updated: 2023-05-19T14:18:29.000Z
- Description: Cassie Petrey, the CEO & co-founder of celebrity social media and artist management firm Crowd Surf, joins Michael Brnadvold and Jay Gilbert on the Music Biz Weekly podcast to talk. Continue reading [https://www.hypebot.com/hypebot/2023/05/whats-new-in-social-media-music-marketing.html]
- Author: Bruce Houghton
- Tags: Music Marketing, Social Media, music, Music Business, music industry, musician, musicians, soical media, #wp, #wp-post, #Import 2026-01-21 09:44

Cassie Petrey, the CEO & co-founder of celebrity social media and artist management firm Crowd Surf, joins Michael Brnadvold and Jay Gilbert on the Music Biz Weekly podcast to talk about the latest trends in social media music marketing.

Crowd Surf is the company behind iconic artists’ social media marketing, including Backstreet Boys, Camila Cabello, and Britney Spears.

#### **EXPLORE MORE MUSIC BUSINESS PODCASTS [HERE.](https://www.hypebot.com/tag/podcast-music-biz/)**

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[MichaelBrandvoldMarketing](https://soundcloud.com/michaelbrandvoldmarketing?ref=hypebot.com "MichaelBrandvoldMarketing") · [565 What is Going On in Social Media, Is Vertical Video Still Important?](https://soundcloud.com/michaelbrandvoldmarketing/565-what-is-going-on-in-social-media-is-vertical-video-still-important?ref=hypebot.com "565 What is Going On in Social Media, Is Vertical Video Still Important?")