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# When “If Anyone Else Likes It, It’s A Bonus” Just Isn’t Enough
- URL: https://www.hypebot.com/when-if-anyone-else-likes-it-its-a-bonus-isnt-enough/
- Published: 2012-04-24T09:54:12.000Z
- Updated: 2012-04-24T09:54:12.000Z
- Description: Many musicians fear that their careers will never take off. Startup companies face similar challenges. On Music Think Tank, Rob Dix talks about musicians’ careers operating like startups and thinking. Continue reading [https://www.hypebot.com/hypebot/2012/04/when-if-anyone-else-likes-it-its-a-bonus-
- Author: admin
- Tags: Music Think Tank, career, music, Natalie Cheng, Rob Dix, startup, #wp, #wp-post, #Import 2026-01-21 10:49

[![Business_start_up](http://hypebot.typepad.com/.a/6a00d83451b36c69e20168ea9d2329970c-150wi "Business_start_up")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20168ea9d2329970c-popup?ref=hypebot.com)

Many musicians fear that their careers will never take off. Startup companies face similar challenges. On [Music Think Tank](http://www.musicthinktank.com/blog/when-if-anyone-else-likes-it-its-a-bonus-isnt-enough.html?ref=hypebot.com), **Rob Dix** talks about musicians’ careers operating like startups and thinking like a lean startup. What do you think of this comparison?

“Most musicians dream up a vision of what people will want, build the product (record an EP or album) in its entirety, and then see if anyone wants it. That’s **risky**, because if it turns out there’s no demand for it, a lot of **resources** have been **wasted**.” ([Read On](http://www.musicthinktank.com/blog/when-if-anyone-else-likes-it-its-a-bonus-isnt-enough.html?ref=hypebot.com))