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# When The Marketing Overshadows The Music
- URL: https://www.hypebot.com/when-the-marketing-overshows-the-music/
- Published: 2009-08-20T15:36:15.000Z
- Updated: 2009-08-20T15:36:15.000Z
- Description: To gain attention for his new album, Moldover created some unique packaging that turns the CD cover into a playable electronic instrument. This YouTube video shows just how innovative and. Continue reading [https://www.hypebot.com/hypebot/2009/08/when-the-marketing-overshows-the-music.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:03

To gain attention for his new album, [Moldover](http://moldover.com/?ref=hypebot.com) created some unique packaging that turns the CD cover into a playable electronic instrument. This YouTube video shows just how innovative and fun the packaging is, but fails to do almost anything to showcase the music that Moldover says took three years to record. (via [Lefsetz](http://lefsetz.com/?ref=hypebot.com))