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# Where Are My Fans? Study Shows Social Sites Deliver Differing Demos
- URL: https://www.hypebot.com/where-are-my-fans-study-shows-social-sites-deliver-differing-demos/
- Published: 2013-03-13T11:59:00.000Z
- Updated: 2013-03-13T11:59:00.000Z
- Description: The social media audience is large and diverse: 163.5 million in the US and growing. Overall 72% of Hispanics identify themselves as social media users vs. 68% of blacks and. Continue reading [https://www.hypebot.com/hypebot/2013/03/where-are-my-fans-study-shows-social-sites-deliver-differing-demos.
- Author: Bruce Houghton
- Tags: Social Media, #wp, #wp-post, #Import 2026-01-21 10:49

[![image from cte.umd.edu](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee944d157970d-150wi "image from cte.umd.edu")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee944d157970d-popup?ref=hypebot.com)

The social media audience is large and diverse: 163.5 million in the US and growing. Overall 72% of Hispanics identify themselves as social media users vs. 68% of blacks and 65% of whites; and 10% more women than men are social  
networkers : 71% vs. 62%. But different social networks also attract different audiences.

**Twitter, Pinterest & Instagram Are Popular With Differing Demographics**  

Social networks such as Twitter, Instagram and Pinterest seem to be attracting a particularly diverse coalition of users, according to an [eMarketer](http://www.emarketer.com/Article/Demographics-Vary-Across-Social-Networks/1009718?ref=hypebot.com) analysis of a Pew study. Black internet users were significantly more likely than average to use Twitter – 16% of internet users overall vs. 26% of black internet users. Hispanics were also slightly overrepresented at 19%.

[![image from www.emarketer.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c37a19529970b-250wi "image from www.emarketer.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c37a19529970b-popup?ref=hypebot.com)  
The study also found demos differing even more on photo-sharing service Instagram. 

[![image from www.emarketer.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee944c6de970d-300wi "image from www.emarketer.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee944c6de970d-popup?ref=hypebot.com)  
The [study](http://www.emarketer.com/Article/Demographics-Vary-Across-Social-Networks/1009718?ref=hypebot.com) also showed that Pinterest users we mostly female and skewed younger.

[![image from www.emarketer.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee944caea970d-300wi "image from www.emarketer.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee944caea970d-popup?ref=hypebot.com)

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