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# Where do A&R and Music Execs go to discover new artists and music?
- URL: https://www.hypebot.com/where-do-ar-and-music-execs-go-to-discover-new-artists-and-music/
- Published: 2024-02-29T14:54:18.000Z
- Updated: 2024-02-29T14:57:20.000Z
- Description: The chorus of voices telling artists how to “get discovered” would have you believe that A&R and other music execs spend countless hours scouring social media and digging through data to discover new music…..
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Indie Music, Music Business, A&R, music, music industry, musician, musicians, #wp, #wp-post, #Import 2026-01-21 11:15

The chorus of voices telling artists how to “get discovered” would have you believe that A&R and other music execs spend countless hours scouring social media and digging through data to discover new music.

![Spotify, youtube, soundcloud, apple music, amazon music, tidal, iheartradio - streaming platforms for music discovery and digital music services.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2024/02/top-5-streaming-platforms-for-talent-discovery-ranked-by-aandrs-music-industry-survey-yhpm9.jpg)

That may be one path, but it’s also true that A&R and other music execs spend a lot of time actually listening to new music and a survey of industry pros by Vinrate shows where.

63.2% of 125 respondents listen to streaming services for artist discovery daily and 29.6% weekly.

On the other hand, fewer utilize streaming data for artist discovery daily (38.4%) and 33.6% weekly.

Those same pros ranked Spotify as the most significant source of artist discovery data among the streaming services, with YouTube (#2), SoundCloud (#3), Apple Music (#4), and Amazon Music (#5).

![](https://viberatecdn.blob.core.windows.net/com/article/top-5-streaming-platforms-for-talent-discovery-ranked-by-aandrs-music-industry-survey-RP6Mu)

Read the full Vibrate survey [here](https://www.viberate.com/blog/music-analytics/top-5-streaming-platforms-for-talent-discovery-ranked-by-aandrs-music-industry-survey/?ref=hypebot.com).

**Bruce Houghton* is the Founder and Editor of [Hypebot](https://www.hypebot.com/), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com), and a [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com) professor.*