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# Who Are The Most Valuable Digital Consumers? [Three Powerful Infographics]
- URL: https://www.hypebot.com/who-are-the-most-valuable-digital-consumers-three-powerful-infographics/
- Published: 2011-10-21T12:52:12.000Z
- Updated: 2011-10-21T12:52:12.000Z
- Description: Social, local and mobile are the buzzwords driving most conversation about online opportunities. For music, at the end of the day there is only one common denominator: the fan. Understanding. Continue reading [https://www.hypebot.com/hypebot/2011/10/who-are-the-most-valuable-digital-consumers-three-
- Author: Bruce Houghton
- Tags: Music Marketing, Social Media, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20153927bb420970b-150wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20153927bb420970b-popup?ref=hypebot.com)

****Social, local and mobile are the buzzwords driving most conversation about online opportunities. For music, at the end of the day there is only one common denominator: the fan. Understanding who fans/consumers are and how they are influenced by social, mobile and local experiences is essential to targeted marketing. So while these three infographics by [Nielsen](http://blog.nielsen.com/nielsenwire/online%5Fmobile/infographic-the-most-valuable-digital-consumers/?ref=hypebot.com) and NM Incite look at digital consumerism beyond just music, take a few minutes to envision where your fans fit within this powerful set of data.**

**Where do your fans capture information?** 

**What do they do with it?** 

**How can should you re-target your efforts?**

*click on images to enlarge* **[![image from blog.nielsen.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20154364f8143970c-450wi "image from blog.nielsen.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20154364f8143970c-popup?ref=hypebot.com)** 
**[![image from blog.nielsen.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20153927bb08d970b-450wi "image from blog.nielsen.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20153927bb08d970b-popup?ref=hypebot.com)** 
**[![image from blog.nielsen.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20162fbd125c3970d-450wi "image from blog.nielsen.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20162fbd125c3970d-popup?ref=hypebot.com)**