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# Who needs Spotify? Warner Music is making $270M a year from ‘alternative offerings’
- URL: https://www.hypebot.com/who-needs-spotify-warner-music-is-making-270m-a-year-from-alternative-offerings/
- Published: 2021-09-27T16:50:00.000Z
- Updated: 2021-09-27T16:03:23.000Z
- Description: Warner Music Group is now earning $270 million per year in addition to revenue from music streaming, sales. publishing and other traditional music income sources. WMG is earning these millions. Continue reading [https://www.hypebot.com/hypebot/2021/09/who-needs-spotify-warner-music-is-making-270m-a-
- Author: Bruce Houghton
- Tags: Major Labels, Music Business, Warner Music Group, WMG, #wp, #wp-post, #Import 2026-01-21 09:48

Warner Music Group is now earning $270 million per year in addition to revenue from music streaming, sales. publishing and other traditional music income sources.

![Blue Warner Music Group logo with stylized "W" icon.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2021/08/wmglogo2018-988x416-1.png)

WMG is earning these millions from “alternative offerings that create new use cases for music.”

### What are “new use cases for music?”

Facebook, TikTok, Peloton and Roblox were all cited by WMG CEO Steeve Cooper.

Cooper placed alternative income at $235 million, but an [MBW analysis ](https://www.musicbusinessworldwide.com/welcome-to-the-new-record-business-warner-music-group-is-now-generating-over-270m-from-tiktok-peloton-facebook-and-other-alternative-platforms-annually2/?ref=hypebot.com)put the number at $270 million per year and growing.

“We believe that this intersection between gaming, fitness, \[and\] social/digital, will drive substantial revenues in the future,” said the CEO.

**Bruce Houghton* is Founder and Editor of [Hypebot](https://www.hypebot.com/) and [MusicThinkTank](http://www.musicthinktank.com/?ref=hypebot.com) and serves as a Senior Advisor to [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com) which acquired both publications in 2019\. He is the Founder and President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com) and a professor for the [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com).*