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# Who Uses Pinterest? Is It A Good Marketing Channel For Your Music?
- URL: https://www.hypebot.com/who-uses-pinterest-is-it-a-good-marketing-channel-for-your-music/
- Published: 2015-10-29T11:55:00.000Z
- Updated: 2015-10-29T11:55:00.000Z
- Description: When evaluating whether or not to add another social media channel to your marketing mix, start by asking yourself two questions. The first is, do you have the time? The. Continue reading [https://www.hypebot.com/hypebot/2015/10/who-uses-pinterest-is-it-a-good-marketing-channel-for-your-music.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Marketing, Social Media, AdWords, Arts administration, Audio mixing (recorded music), Facebook, Pinterest, social media marketing, Website, YouTube, #wp, #wp-post, #Import 2026-01-21 10:28

[![Pinterest](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d16e6a02970c-150wi "Pinterest")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d16e6a02970c-popup?ref=hypebot.com)When evaluating whether or not to **add another social media channel** to your marketing mix, start by asking yourself two questions. The first is, **do you have the time?** The second is, are you reaching the right people? Pinterest is fast and easy to use, but **is it reaching the right audience** to market your music?

31% of online adults use Pinterest, according to a recent [Pew study](http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/?ref=hypebot.com). Women dominate Pinterest – 44% of online women use the site, compared with 16% of online men. Those under the age of 50 are also more likely to be Pinterest users – 37% do so, compared with 22% of those ages 50 and older.

[![Pinterest](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d16e6a29970c-100wi "Pinterest")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d16e6a29970c-popup?ref=hypebot.com)

[![image from www.pewinternet.org](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb088870ac970d-320wi "image from www.pewinternet.org")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb088870ac970d-popup?ref=hypebot.com)

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