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# Who Needs A Label? ReverbNation & SNOCAP Enable D.I.Y. Digital Sales Across Viral Platforms
- URL: https://www.hypebot.com/who_needs_a_lab/
- Published: 2007-01-17T11:23:10.000Z
- Updated: 2007-01-17T11:23:10.000Z
- Description: Under a new deal with SnoCap, ReverbNation.com users can now sell downloads through the site’s DistroNow module. Under the arrangement, SNOCAP will handle the transaction with the consumer and the. Continue reading [https://www.hypebot.com/hypebot/2007/01/who_needs_a_lab.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:06

Under a new deal with SnoCap, ReverbNation.com users can now sell downloads through the site’s DistroNow module. Under the arrangement, SNOCAP will handle the  
transaction with the consumer

[![Reverbnation_logo_2](https://hypebot.typepad.com/hypebot/images/reverbnation_logo_2.gif "Reverbnation_logo_2")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/reverbnation%5Flogo%5F2.gif&ref=hypebot.com)

  
and the royalty payments to the digital  
rights holders.

“Our partnership with SNOCAP will allow ReverbNation  
artists to harness the viral nature of the online music network and present the  
opportunity for fans to purchase music at the very moment their interest is  
piqued – when they are on the artist’s profile page or when they receive a  
ReverbNation TunePak from a friend, “ said Jed Carlson, Chief Marketing Officer  
of ReverbNation.com. “Combining SNOCAP with our TunePak  
product means that  
purchase transactions can travel with the music through  
emails, IM’s and blogs.”

SNOCAP enables artists  
to make their music available for sale across the web via a

[![Snocap_6](https://hypebot.typepad.com/hypebot/images/snocap_6.jpg "Snocap_6")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/snocap%5F6.jpg&ref=hypebot.com)

simple interface which can create digital  
storefronts on the bands’ site, social networking sites or music  
focused sites like ReverbNation. One-stop registration allows musicians,  
labels and distributors to clear and manage their licensing rights across  
multiple retail destinations. Using sophisticated music fingerprinting  
technology to identify and catalog the music, SNOCAP ensures that the proper  
rights-holders are paid.

Artists who have profiles on ReverbNation.com just copy and paste their SNOCAP MyStore code into the designated box in the  
DistroNow module. The complete transaction t will be handled by SNOCAP’s   
e-commerce engine and rights holders are able to access sales reports.

***ReverbNation has also introduced other great D.I.Y. empowering features that I’ll be writing about in the coming days.***