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# Who Needs Broadcast Radio? Microsoft To Unveil Sync
- URL: https://www.hypebot.com/who_needs_broad/
- Published: 2007-02-20T14:41:42.000Z
- Updated: 2007-02-20T14:41:42.000Z
- Description: Both General Motors and Ford will unveil a deal with Microsoft in the coming months that will put the software company’s technology into some automobiles, The Wall Street Journal reported. Continue reading [https://www.hypebot.com/hypebot/2007/02/who_needs_broad.html]
- Author: Bruce Houghton
- Tags: Radio & Satellite, Streaming, #wp, #wp-post, #Import 2026-01-21 11:06

[![Microsoft_4](https://hypebot.typepad.com/hypebot/images/microsoft_4.jpg "Microsoft_4")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/microsoft%5F4.jpg&ref=hypebot.com)

  
Both **General Motors and Ford will unveil a deal with Microsoft** in the coming months that will put the software company’s technology into some automobiles, The Wall Street Journal reported on Friday. The system, known as **Sync**, is designed to allow hands-free mobile phone communication and other wireless information transfers in the car, including email and **music streaming and downloads** sources told the WSJ.

With free unlimited streaming via the internet; who needs broadcast or satellite radio?