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# Who Needs The Pros? Top 40 By and For Real Teenagers
- URL: https://www.hypebot.com/who_needs_the_p/
- Published: 2006-11-16T15:11:16.000Z
- Updated: 2006-11-16T15:11:16.000Z
- Description: Do we really need expensive consultants and focus groups? What would Top 40 radio sound like if it was programmed by and for real teenagers? Edison Research looks at BabyBoombox.ca . Continue reading [https://www.hypebot.com/hypebot/2006/11/who_needs_the_p.html]
- Author: Bruce Houghton
- Tags: Radio & Satellite, #wp, #wp-post, #Import 2026-01-21 11:10

[![Babyboombox](https://hypebot.typepad.com/hypebot/images/babyboombox.jpg "Babyboombox")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/babyboombox.jpg&ref=hypebot.com)

Do we really need expensive consultants and focus groups?

What would Top 40 radio sound like if it was programmed by and for real teenagers?

Edison Research looks at [BabyBoombox.ca](http://www.boomboxbaby.ca/?ref=hypebot.com) on it’s [Infinite Dial](http://www.edisonresearch.com/home/archives/2006/11/what%5Fwould%5Fradi%5F1.php?ref=hypebot.com) blog.