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# Why Artists Need More Than The Social Web To Obtain Sustainable Engagement
- URL: https://www.hypebot.com/why-artists-need-more-than-the-social-web-to-obtain-sustainable-engagement/
- Published: 2011-09-29T12:00:00.000Z
- Updated: 2011-09-29T12:00:00.000Z
- Description: There is often a disconnect between artists with hundreds of thousands of fans and thier ability to sustain fan engagement. On Music Think Tank, oneof the blog's founders Bruce Warila. Continue reading [https://www.hypebot.com/hypebot/2011/09/why-artists-need-more-than-the-social-web-to-obtain-susta
- Author: admin
- Tags: Music Think Tank, Bruce Warila, Fan Base, fan engagement, fan groups, Music Marketing, music preferences, Natalie Cheng, Social web, #wp, #wp-post, #Import 2026-01-21 10:55

[![Fans-to-artists](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8be44204970d-200wi "Fans-to-artists")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8be44204970d-popup?ref=hypebot.com)

There is often a disconnect between artists with hundreds of thousands of fans and thier ability to sustain fan engagement. On [Music Think Tank](http://www.musicthinktank.com/blog/why-artists-need-more-than-the-social-web-to-obtain-sustaina.html?ref=hypebot.com), oneof the blog's founders **Bruce Warila** delves into the complexity of music preferences and the key to successfully bridge disconnected fan groups.

**Bruce describes how the web is perceived:**

 “We **like to think of the web** as one big, endless, interconnected net of relationship fibers where a tug on a single fiber causes random ripples and pulls all across the entire net; that somehow a path will emerge, narrow as it may be, where a ripple can travel from one corner of the net to the other; and that if you – the music marketer – could only **simultaneously pull enough social strings**, your message would be riding on a magic carpet instead of a thread.”
  
  
([Read On](http://www.musicthinktank.com/blog/why-artists-need-more-than-the-social-web-to-obtain-sustaina.html?ref=hypebot.com))