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# Why Audimated.com Paying Your Fans Is A Bad Idea
- URL: https://www.hypebot.com/why-autimatedcom-paying-your-fans-is-a-bad-idea/
- Published: 2010-07-20T07:30:00.000Z
- Updated: 2010-07-20T07:30:00.000Z
- Description: (UPDATED) Audimated.com is a new social media site for independent musicians and fans; they want to help artists make more money with their music, and give fans a financial incentive. Continue reading [https://www.hypebot.com/hypebot/2010/07/why-autimatedcom-paying-your-fans-is-a-bad-idea.html]
- Author: admin
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 10:59

(UPDATED)

[![logo-audimated](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/farm5-static-flickr-com/4118/4810693924_7a8bcc9526.jpg)](http://www.flickr.com/photos/23641367@N08/4810693924/?ref=hypebot.com "logo-audimated by Encrpyed Memories, on Flickr")

**[Audimated.com](http://audimated.com/?ref=hypebot.com)** is a  
new social media site for independent musicians and fans; they want to  
help artists make **more money** with their music, and **give** 
**fans** a **financial incentive** to promote the artists they  
support. What's *wrong* with this?  

For simple, straightforward tasks "**if-then**" rewards, like financial incentives, work *outstanding*. Such would be the case if an artist paid their fans to Tweet a song or post something on their Facebook. But when the task gets more complicated, when it requires some conceptual, creative thinking—those motivators *don't* work. 

The **founding principle** behind the work of author **[Dan Pink](http://www.danpink.com/?ref=hypebot.com)** says that, "Higher incentives leads to worse performance." Often times, when artists are asking their true fans for help in promoting their music, they need all the conceptual, creative thinking help they can get. Right? That's what marketing music *requires*.

If you want *compliance*, pay your fans. If, instead, you wanted *engagement*, like most artists do, fans have to be **intrinsically motivated**. This means fans must have the desire to help direct your career and invest in your music so you can get better and better as an artist, because it *matters* to them that you do. Most of all, active, engaged fans want to belong to something that's *bigger* than themselves. 

Complacent or engaged fans—**your choice**. Companies **shouldn't** pay fans. -kb

**Small correction**: **[Audimated.com](http://audimated.com/?ref=hypebot.com)** does not pay fans themselves, but they *do* facilitate the ability for artists to pay their fans for their promotional efforts. Either way, I don't agree and think this isn't a good idea. See Dan Pink in action: