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# Why Data Is The Future Of The Music Business
- URL: https://www.hypebot.com/why-data-is-the-future-of-the-music-business/
- Published: 2010-07-26T10:07:29.000Z
- Updated: 2010-07-26T10:07:29.000Z
- Description: Video: Topspin's Ian Rogers On Direct To Fan Data This video is months old, but I was struck by how clearly and succinctly it makes the case for direct to. Continue reading [https://www.hypebot.com/hypebot/2010/07/why-data-is-the-future-of-the-music-business.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:59

**Video: Topspin's Ian Rogers On Direct To Fan Data**

This video is months old, but I was struck by how clearly and succinctly it makes the case for direct to fan sales, data gathering and analytics. While Ian's lens is clearly Topspin, the concepts are damn near universal.