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# 88% of Shoppers Abandon Items in Online Basket
- URL: https://www.hypebot.com/why-fans-abandon-items-in-shopping-cart/
- Published: 2011-02-11T12:40:00.000Z
- Updated: 2011-02-11T12:40:00.000Z
- Description: Shopping carts are essential to eCommerce. It's how fans buy stuff from your site. But they can also be the reason why fans don't buy from your site. 88% of. Continue reading [https://www.hypebot.com/hypebot/2011/02/why-fans-abandon-items-in-shopping-cart.html]
- Author: admin
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:59

[![Shopping_cart](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e5f23502d970c-200wi "Shopping_cart")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e5f23502d970c-pi?ref=hypebot.com)

Shopping carts are

essential to eCommerce. It's how fans buy stuff from your site. But they can also be the reason why fans don't buy from your site. 88% of shoppers abandon items in their cart and never complete the transaction. 1 in 4 online retailers have seen cart abandonment rise higher now than in previous years. Here are 6 suggestions on how to get shoppers to return to your site:

[![image from blog.kissmetrics.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e5f235745970c-450wi "image from blog.kissmetrics.com")](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/blog-kissmetrics-com/wp-content/uploads/2011/01/abandonment-lrg.png?ref=hypebot.com)

*Click chart to enlarge*.