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# Why Fans Pay For Streaming Music And What Makes Them Convert From Free [STUDY]
- URL: https://www.hypebot.com/why-fans-pay-for-streaming-music-and-what-makes-the-convert-from-free-study/
- Published: 2016-01-05T12:55:00.000Z
- Updated: 2016-01-05T12:55:00.000Z
- Description: [UPDATED] Some predict that 2016 is the year that streaming services like Spotify and Deezer will be forced to cut back on free music. Spotify argues that its free tier. Continue reading [https://www.hypebot.com/hypebot/2016/01/why-fans-pay-for-streaming-music-and-what-makes-the-convert-from-free-st
- Author: Bruce Houghton
- Tags: Music Tech, Streaming, Spotify, #wp, #wp-post, #Import 2026-01-21 10:22

[![Credit card](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c802f530970b-150wi "Credit card")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c802f530970b-popup?ref=hypebot.com)\[UPDATED\] Some predict that 2016 is the year that streaming services like **Spotify** and **Deezer** will be forced to **cut back on free music.** Spotify argues that its free tier is how it hooks fans on streaming and then converts them to paid users. But a new study suggests that there are really **a variety factors** including exclusive features that motivate users to lay down their credit card. 

**Question:**

**Why did you decide to pay for a music streaming subscription?**

[![PAY FOR STREAMING](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08a7a3a0970d-450wi "PAY FOR STREAMING")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08a7a3a0970d-popup?ref=hypebot.com)

**From the AudienceNet BPI report [Multi-Channel Music Research](https://docs.google.com/viewer?url=http%3A%2F%2Fwww.bpi.co.uk%2Fassets%2Ffiles%2FMULTICHANNEL%2520BPI%2520ERA%2520research%2520FINAL%2520%28Dec%25202015%29.pdf&ref=hypebot.com)**

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