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# Why You Should Consider Non-Traditional Marketing
- URL: https://www.hypebot.com/why-you-should-consider-non-traditional-marketing/
- Published: 2013-12-12T09:10:00.000Z
- Updated: 2013-12-12T09:10:00.000Z
- Description: There is no easy way around it – change is hard. There are many benefits to old-school marketing but there are certainly perks to thinking outside the box. What if. Continue reading [https://www.hypebot.com/hypebot/2013/12/why-you-should-consider-non-traditional-marketing.html]
- Author: Guest Author
- Tags: DIY Advice & Tips, Music Business, Music Marketing, Music Think Tank, Advertising, business, Integrated marketing communications, Marketing and Advertising, MusicThinkTank.com, Social Media, Thinking outside the box, #wp, #wp-post, #Import 2026-01-21 10:43

[![Image_for_Article](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b02afa417970d-150wi "Image_for_Article")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b02afa417970d-popup?ref=hypebot.com)

There is no easy way around it – change is hard. There are many benefits to old-school marketing but there are certainly perks to [thinking outside the box](http://en.wikipedia.org/wiki/Thinking%5Foutside%5Fthe%5Fbox?ref=hypebot.com). What if you take the best of what's worked and combine it with what's possible? Take a look at **Mike Rubini'**s non-traditional approach to [integrated marketing](http://en.wikipedia.org/wiki/Integrated%5Fmarketing%5Fcommunications?ref=hypebot.com) on [MusicThinkTank.com](http://www.musicthinktank.com/blog/why-you-should-consider-non-traditional-marketing.html?SSScrollPosition=96&ref=hypebot.com).

"*It is good to have a person who promote your music on the field but I think that today there is a relatively new way to market your music and yourself (yes, I said it!) which involves new media. I think today we can operate in two directions: locally and globally.*"

\[[Continue Reading](http://www.musicthinktank.com/blog/why-you-should-consider-non-traditional-marketing.html?SSScrollPosition=96&ref=hypebot.com)\]

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