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# Why Musicians Need Partners, Not Sponsors
- URL: https://www.hypebot.com/why-you-should-get-partners-instead-of-sponsors/
- Published: 2014-01-20T11:00:00.000Z
- Updated: 2014-01-20T11:00:00.000Z
- Description: There is no question – the music industry as an entity is anything but a one man show. The road to success means putting in the hours, making meaningful connections,. Continue reading [https://www.hypebot.com/hypebot/2014/01/why-you-should-get-partners-instead-of-sponsors.html]
- Author: Guest Author
- Tags: Music Business, Music Marketing, Music Think Tank, Startups & Funding, #wp, #wp-post, #Import 2026-01-21 10:43

[![Contract-sign-clipart](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fc7a5c0a970b-150wi "Contract-sign-clipart")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fc7a5c0a970b-popup?ref=hypebot.com)

There is no question – the [music industry](http://en.wikipedia.org/wiki/Music%5Findustry?ref=hypebot.com) as an entity is anything but a one man show. The road to success means putting in the hours, making meaningful connections, and exploring opportunities to reach broader audiences. This is accomplished by working with one another.

Sponsors are often sought after as a means to an end during an artistic endeavor that may lack the funding or the backing that you alone would have access to. By being [short-sighted](http://en.wikipedia.org/wiki/Myopia?ref=hypebot.com) are we robbing ourselves of the potential to create an ongoing partnership where both parties can gain new experiences, broaden their horizons, and pave new pathways? …probably so. Join **[Simon Tam](http://en.wikipedia.org/wiki/List%5Fof%5FFirefly%5Fcharacters?ref=hypebot.com)** as he discussed several reasons to aim for [partnerships](http://en.wikipedia.org/wiki/Partnership?ref=hypebot.com) over sponsorships on [MusicThinkTank.com](http://www.musicthinktank.com/blog/why-you-should-get-partners-instead-of-sponsors.html?ref=hypebot.com)

"*A partnership denotes an agreement where both parties share the risks, responsibilities, and rewards. By approaching the relationship as a partnership, it also implies a long term agreement.*"

\[[Continue Reading](http://www.musicthinktank.com/blog/why-you-should-get-partners-instead-of-sponsors.html?ref=hypebot.com)\]

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