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# Why Isn’t Any Band Really Using The Techonolgies?
- URL: https://www.hypebot.com/why_isnt_any_ba/
- Published: 2004-07-19T13:30:00.000Z
- Updated: 2004-07-19T13:30:00.000Z
- Description: After reading Bob Lefsetz’s piece (posted on hypebot a couple of days ago) on the unusual promotion and distribution model used for the new documentary OUTFOXED I realized how surprised. Continue reading [https://www.hypebot.com/hypebot/2004/07/why_isnt_any_ba.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:10

[![button](https://hypebot.typepad.com/hypebot/images/button-thumb.gif)](http://hypebot.typepad.com/hypebot/images/button.html?ref=hypebot.com)

After reading Bob Lefsetz’s piece (posted on hypebot a couple of days ago) on the unusual promotion and distribution model used for the new documentary [OUTFOXED](http://www.outfoxed.org/?ref=hypebot.com) I realized how surprised I am that no music act (or at least no major artist or strong buzz act) has taken a similar path.

Why couldn’t any band with the start of a following:

– do their pre-release promo via P2P and free downloads.

– have their kick off party with a concert net broadcast on [Emusic Live](http://www.emusiclive.com/?ref=hypebot.com).

– send broadcast promo copies via email or download to net and satellite radio stations…people who actually still like music (heck, I suppose if an over-the-air station got off their ass and asked for a copy then maybe the band could email them one too).

– send press copies via email or download to hundreds or thousands of music of web sites, fan sites, listserv hosts, blogs (and traditional press if they ask nicely). Attach a [Sonicbids](http://www.sonicbids.com/?ref=hypebot.com) Electronic Press kit or a link to press and bios on a web site

– distribute only via [iTunes](http://www.itunes.com/?ref=hypebot.com) and all the paid download services plus net stores like Amazon and at live shows. (retail is bankrupt, anyway).

– spread the word with E-cards, ring tones, “fans create the digital music video” contest, fan re-mix and mash-up sites…all of the affordable tools that the net makes possible.

– keep the fans interested and visiting their web site with downloadable bonus and live tracks. Organize then into digital street teams

– give themselves tour support by selling affordable live CD’s at each gig.

**I could go on and on..but why isn’t this happening? Does know one have any guts?**