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# Will Yahoo Set Off A Long Overdue Digital Music Price War?
- URL: https://www.hypebot.com/will_yahoo_set_/
- Published: 2005-05-16T13:47:03.000Z
- Updated: 2005-05-16T13:47:03.000Z
- Description: Digital Music News reports that "Yahoo made a big statement last week with the beta launch of its Music Unlimited subscription and download service, with monthly fees falling below $5.. Continue reading [https://www.hypebot.com/hypebot/2005/05/will_yahoo_set_.html]
- Author: Bruce Houghton
- Tags: Major Labels, Vinyl, Cassettes & Retail, #wp, #wp-post, #Import 2026-01-21 11:10

[![Yahoomusiclogos_1](https://hypebot.typepad.com/hypebot/images/yahoomusiclogos_1.jpg "Yahoomusiclogos_1")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/yahoomusiclogos%5F1.jpg&ref=hypebot.com)

Digital Music News reports that "Yahoo made a big statement last week with the beta launch of its Music Unlimited subscription and download service, with monthly fees falling below $5\. While it is unclear whether those pricing levels will continue after the beta period, Yahoo has considerable advertising revenues to support such a low pricing scheme."

"Will that prompt a price war among leading digital music stores? RealNetworks was quick to squash the possibility, hoping to avoid another money-losing grab for customers…While RealNetworks may be holding its ground, MSN Music has already taken price-slashing steps. In a recent note to registered users, MSN offered 5 free songs to anyone downloading a 99-cent track. The offer is available until July 10th, though future price promotions could be in the wings."