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# Wired Gets EMI DRM Story Wrong
- URL: https://www.hypebot.com/wired_gets_emi_/
- Published: 2007-04-04T13:56:45.000Z
- Updated: 2007-04-04T13:56:45.000Z
- Description: In an "analysis" on Wired.com (here) writer Eliot Van Buskirk calls Microsoft the big looser in the EMI Apple hookup for DRM free downloads. Wired’s reasoning is that "…The decision. Continue reading [https://www.hypebot.com/hypebot/2007/04/wired_gets_emi_.html]
- Author: Bruce Houghton
- Tags: Major Labels, #wp, #wp-post, #Import 2026-01-21 11:06

[![Wired](https://hypebot.typepad.com/hypebot/images/2007/04/04/wired.jpg "Wired")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/2007/04/04/wired.jpg&ref=hypebot.com)

  
In an "analysis" on Wired.com ([here](http://www.wired.com/entertainment/music/news/2007/04/emihardware%5F0403?ref=hypebot.com)) writer Eliot Van Buskirk calls Microsoft the big looser in the EMI Apple hookup for DRM free downloads. Wired’s reasoning is that "…The

[![Emi](https://hypebot.typepad.com/hypebot/images/2007/04/04/emi.jpg "Emi")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/2007/04/04/emi.jpg&ref=hypebot.com)

decision to use AAC represents a crack in the wall that has separated services and devices that use  
Microsoft’s WMA from those that use AAC…Apple and EMI’s embrace of AAC spells an unlikely defeat for Microsoft…"

[![Applelogo](https://hypebot.typepad.com/hypebot/images/2007/04/04/applelogo.jpg "Applelogo")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/2007/04/04/applelogo.jpg&ref=hypebot.com)

But EMI did not embrace AAC. Only Apple did. EMI stated clearly on Monday that within weeks other download stores will begin offering tracks as mp3’s and WMA files. In fact, in a recent speech EMI head  
Eric Nicoli called the company "agnostic" when it came to formats.

How could the venerable Wired get it so wrong? When will they pull the story or at least issue a correction?