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# WMG Digital Shift: Nash Replaces Zubillaga
- URL: https://www.hypebot.com/wmg-digital-shi/
- Published: 2008-02-25T07:53:27.000Z
- Updated: 2008-02-25T07:53:27.000Z
- Description: Warner Music Group announced this morning that effective June 1st, Michael Nash will be promoted to Executive Vice President, Digital Strategy and Business Development, succeeding Alejandro (Alex) Zubillaga. Nash will. Continue reading [https://www.hypebot.com/hypebot/2008/02/wmg-digital-shi.html]
- Author: Bruce Houghton
- Tags: Major Labels, #wp, #wp-post, #Import 2026-01-21 11:06

[![Wmg_2](https://hypebot.typepad.com/hypebot/images/2008/02/25/wmg_2.jpg "Wmg_2")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/2008/02/25/wmg%5F2.jpg&ref=hypebot.com)

  
Warner Music Group announced this morning that effective June 1st, Michael Nash will be promoted to Executive Vice President, Digital Strategy and Business Development, succeeding Alejandro (Alex) Zubillaga. Nash will be responsible for the company’s worldwide digital strategy including mobile.

Zubillaga, who is also Bronfman’s brother-in-law, joined WMG in 2004 from one of the venture capital firms that purchased the label group that year. He is leaving to "pursue entrepreneurial activities in media and other businesses."

Nash, whose career is more grounded in digital, has served as WMG’s SVP Digital Strategy and Business Development since February 2000\. He was once labeled a "visionary" by The Atlantic Monthly, and since joining WMG in 2000, has overseen WMG’s new media projects, strategic relationships and business development activities.

Nash has also played a key role in building WMG’s distribution  
footprint and partnership portfolio, including important initiatives  
with AT&T, Amazon, Google, Microsoft, Motorola, Verizon and Sony  
Ericsson. In addition to his responsibilities for driving WMG’s  
worldwide digital revenues, Nash has focused on development and  
execution of WMG’s wireless strategy, spearheading deployment of new  
mobile music services and establishing a number of industry milestones.  
  
*[WNG statement to investors](http://investors.wmg.com/phoenix.zhtml?c=182480&p=irol-newsArticle&ID=1111672&highlight=&ref=hypebot.com)*