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# Xbox Live Ups It’s Music Game With Vevo, iHeartRadio
- URL: https://www.hypebot.com/xbox-live-ups-its-music-game-with-vevo-iheartradio/
- Published: 2011-10-05T15:04:11.000Z
- Updated: 2011-10-05T15:04:11.000Z
- Description: The industry has talked about "you music, where you want, whenever you want" for several years now. If we can deliver that, the logic goes, piracy becomes less attractive. That. Continue reading [https://www.hypebot.com/hypebot/2011/10/xbox-live-ups-its-music-game-with-vevo-iheartradio.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8c0b31e1970d-120wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8c0b31e1970d-popup?ref=hypebot.com)

The industry has talked about "you music, where you want, whenever you want" for several years now. If we can deliver that, the logic goes, piracy becomes less attractive. That reality is getting a lot closer with streaming music services and apps, music in the cloud and last week **Facebook**'s music announcements. **Microsoft's Xbox Live** just jumped into music and media in a much bigger way with online radio provider iHeartRadio and music video giant **VEVO.**  

They joined alomost 40 media companies including Comcast, HBO GO, Bravo, Verizon FiOS, Syfy, BBC and Telefonica in Spain in making themselves available on XBox Live platform before the holiday season.

AT&T, Netflix and Hulu+., TELUS , BSkyB , Canal+, Vodafone Portugal, VimpelCom in Russia, and FOXTEL in Australia are already on Xbox Live.